Marketing & Advertising Agency Services

Ideas Squared has many years of successful experience helping companies of all sizes market and grow their business. Just as there are many different types of businesses, products, and services, there are equal amounts of different types of prospects and customers. We are experts at identifying which channels are strong channels to reach new prospects and customers for your business and how to make it personal and different. We act as a marketing agency and an advertising agency, providing ad agency services at a fraction of traditional agency's costs.

New trends have emerged in marketing including "personalization," customization of products and services through the Internet; "participation," allowing the customer to take part in what the brand should stand for; "peer-to-peer," customer networks and communities where advocacy happens; and, "predictive modeling," algorithms that are being successfully applied to marketing problems.

Marketing Areas

Traditional Marketing

The basis for all customer relationships still depends on a set of processes for creating, communicating and delivering value to your customers. Ideas Squared will help you develop these traditional marketing objectives.

Online Marketing

Ideas Squared will assist you in this important area. The interactive nature of the Internet, both in terms of providing instant response and eliciting responses, is the power of the web.

Marketing Plans & Strategies

Ideas Squared will formulate your "marketing mix" to develop an accurate marketing plan, fully customized to your services or products. This lays the foundation to produce the marketing materials your business will need to be successful.

E-mail and E-newsletter Marketing

This form of marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Ideas Squared provides total solutions for E-mail and E-newsletter Marketing including creation, distribution and tracking of individual customer interactivity.

Google AdWord Campaigns & Search Engine Optimizations

Ideas Squared can efficiently and effectively customize a pay-per-click campaign to fit your advertising budget that will maximize your results. In addition, a properly optimized site will increase your ranking on Google and Yahoo.

Event Marketing

We can effectively define local, area, and national events that your business should be involved in. Whether trade shows, sporting events, or specific-industry events, we can provide your business with complete turnaround results.

Mobile Marketing

Mobile marketing offers instant and direct access to your audience via their cell phone. By entering the mobile marketing age, companies can quickly compile a database of interested consumers who can be contacted immediately.