New Business Development & Mentoring

Ideas Squared consists of highly-skilled and experienced entrepreneurs who can provide their business leadership skills to your organization. In addition to providing exceptional creative design and marketing services, we also provide valuable advice to starting, running and growing your business. This is our single-most important differentiating factor from other marketing firms, and clients appreciate our direct and candid input.

Most entrepreneurs start their business because they have a very strong "gift" in providing a particular service or product to the marketplace. They are very good at "what they do" and customers enjoy having an expert providing that particular service or product to the marketplace. But what about the other 99 aspects of running and owning a business? Who is the expert at those things?

Whether it is a practical, third-party sounding board, actual business coaching, or establishing a mentor-ship relationship, we work closely with our entrepreneurial clients to help ensure that you are never "alone" while running and growing your business.

Business Development Areas

New Business Development Strategies

Through the "Ideas Squared" process, we will discover the most cost-efficient and effective way to reach your new customers. We will help define your target audience and provide you with solid solutions in getting their attention.

Business Plans & Strategies

Ideas Squared will formulate your "business mix" to develop an accurate business plan, fully customized to your services or products. This lays the foundation to produce the marketing materials your business will need to be successful.

Business Features & Benefits Positioning

Accurately defining your key business features and benefits is one of the single most important tasks in business development. Ideas Squared will show you how to define these positions and teach you to sell your benefits, not your features.

Business Differentiating Factor Brainstorming Sessions

Is your business different from your competitors? Through our brainstorming sessions, we will discover your differentiating factors that will separate you from everyone else.

Entrepreneur's Round Table Discussions

Collaboration with fellow entrepreneurs can be the best networking tool that Ideas Squared offers. As needed, we offer round table discussions comprised of successful entrepreneurs from the Charlotte area.