“We are proud to announce that Ideas Squared has been selected as the creative marketing agency to assist Potter & Company with their image and marketing plans,” announced Ideas Squared Jay Joyce.  “Potter & Company Managing Partner Bucky Glover wants to sharpen the firm’s image, positioning and marketing tools.”

Agency projects will include the re-design of the Firm’s brand, identity package, marketing tools, recruiting program and materials, and a corporate and recruiting website.

“We are very excited to work with Potter & Company on all of these projects, including the exciting Internet site projects for recruiting and MySpace presence,” said Joyce.  “This firm has grown steadily over the past 35 years and they are ready to refine their image and compete with larger CPA firms with recruiting efforts at regional colleges.”

The new corporate website will include a URL and domain name change.  The new recruiting microsite will be targeted toward prospective new Firm employees who are graduating with accounting degrees and other accounting professionals who are searching for a strong, privately-owned CPA firm.

“Potter & Company will emerge with a stronger creative image and brand as well as functional Internet tools that they will use in their general marketing and overall college recruiting campaigns,” said Joyce.  “We will see these new tools launch later in this year and into the first quarter of 2009.”